We have added a new van to our fleet which supports ANDYSMANCLUB in their mission to reach that one man and end the stigma surrounding male mental health.
With vehicle graphics estimated to reach upwards of 30,000 impressions a day1 the van will help spread the message of the peer-to-peer support groups across Yorkshire, the North of England and beyond.
This is a new initiative for us from our Brighouse Head Office, we pride ourselves on actively supporting our local community.
“We have always branded our fleet of service vehicles as they are fantastic moving billboards and it helps us to keep brand recognition high in the areas we serve,” says Kim Martlew, Marketing Manager at PPS. “When I was planning the artwork for this new vehicle, I thought it would be a great way for us to offer something else to the local community we work with, sharing a bit of the exposure a branded vehicle brings at no cost to them.
“Supporting ANDYSMANCLUB makes sense for us as the compressed air and manufacturing industry we work within is male dominated – their target audience for support. It is also a charity we have supported previously on our annual sponsored bike ride, where our team pick who they want to raise money for.
“I really hope this van can encourage men to find their nearest group and get the support they need”.
“This subject is very personal to me. I lost a very close friend to suicide 12 years ago who had been battling with his own mental health, it made me extremely aware of the need to talk! ANDYSMANCLUB is helping break down that stigma and creating places for us to talk’’ adds Matt O’Connor, PPS Operations Director.
“My hope is that Kim’s vehicle wrap idea will help us spread the word within our industry and local area. Perhaps we can persuade our business peers and even competition to add the important message to their vans too – watch this space.”
“ANDYSMANCLUB are extremely grateful to PPS for their kind donation of advertising space on one of their vans. This mobile advert for our groups and our message will undoubtedly hit thousands of people throughout the year, helping men along on their journey through our doors and showcasing what we do to new people. We are looking forward to supporting PPS and their staff in the future as a way of saying thank you, and further spreading our message that #ItsOkayToTalk”, commented Lucas Whitehead, Marketing & Partnerships Champion at #ANDYSMANCLUB
More about ANDYSMANCLUB
ANDYSMANCLUB are a men’s suicide prevention charity, offering free-to-attend peer-to-peer support groups across the United Kingdom. With the slogan #ItsOkayToTalk they provide a judgement-free and non-clinical environment for men to come together to talk every Monday night at 7pm (excluding bank holidays). With over 130 support groups nationwide you can find your closest ANDYSMANCLUB session here.
Sources
1 “Investment Analysis: Measuring the Value of Vehicle Wraps” by Ryan Hubbard, ARD Ventures, 2003